Introduction

Our collective in-house creative team at Ascend Marketing wanted a brand of our own. We had dubbed ourselves as Team Glitter…because we’re just freakin’ awesome like glitter.

I was tasked to explore ideas and designs. I began with moodboarding and presented three options: 1) Funky Nostalgia, 2) Cheeky Renegade, 3) Avant Garde Restrained.

Funky Nostalgia

Cheeky Renegade

Avant Garde Restrained

Logo Exploration

This was a sketch of the preliminary ideas.

Approved Design

Our team had chosen the Cheeky Renegade theme.

Since this project was not a high priority on our work schedule, I had a few weeks to ruminate and sketch out ideas. Once THE idea hit, it didn’t take long to put the pieces together, present, and receive approval.