Introduction

The client wanted to create an in-house brand for their physician education and speaking events.
They asked us to produce a moodboard presentation for what this branding could look like.
I put together three branding styles for them to consider.
Each style consisted of 1) Attributes (words and images to establish look and feel),
2) Logo, Branding, Color Palette Inspirations, Headshot Inspiration, and Typography Pairing Inspiration

Images selected for these moodboard inspirations were selected from Pinterest and used for references only.

The Hallowed Halls of Higher Education

Once Upon a Modern Era

Technicolor Science

Logo Exploration

The client settled on the name “PEAK” for their brand, and they wanted us to explore logo ideas.
I provided them with a few sketches.