This rebranding project was a collaborative effort between:
Tina Schweiger, Creative Director
Linda Richey, Project Manager & Copywriter
Nathan Procknow, Design Lead
Sriprae McDonald, Designer

Introduction

Minteer Real Estate Team wanted to spruce up their branding to distinguish themselves as one of the top real estate agencies within the DFW Metroplex. They wanted the new branding to be recognizable and reflect the team’s values and beliefs. Their new branding needed to be scalable and open for growth in terms of audience, market, and company size.

We began this project with a workshop with all of Minteer’s staff in attendance to gather insights that would provide guidance for the rebranding project.

Personas

We created a framework by developing personas for the brand.

Naming Options

Our team was also tasked to explore naming options. The client wanted to know if they should retain “Minteer” or change their name. Below was a list of naming criteria we had to adhere while brainstorming ideas.

Naming Options

Moodboards

We developed moodboards with corresponding color palettes for the client to help them decide on which look and feel they resonated with them.

Logo Ideation

This was the first round we presented to the client.

The Minteer Rebrand

After several rounds of tweaking, the client decided on the following: