This redesign project was a collaborative effort between:
Chris Perez, Content Director & Copywriter
Nathan Procknow, Design Lead
Sriprae McDonald, Designer

Introduction

This internal project was undertaken by the Content & Creative Teams. Our Content Director felt that the information presented on Ascend’s services page could be better communicated. I was tasked to explore what kind of content should be included and what the layout might look like.

After we finalized a comp to present to the executive team, we also tackled what the online case study pages might look like.

Ideation

The initial direction was to make the services page a drop-down menu and create two pages. One page would talk about marketing technology and the other page would talk about journey marketing. We also asked ourselves what that would look like if we combined marketing technology and journey marketing into one page.

The comps below were our initial ideas.

Services Page

We decided on doing a comprehensive services page, rather than one with a drop-down menu. This was the comp that was presented to the executive team.

Case Study Page

Based on the comp I created for the services page, I designed the case study page.