Visual Aid for OPDP
CONTENT
INTRODUCTION
HCP VISUAL AID FOR OPDP
PwP VISUAL AID FOR OPDP
Introduction
We were tasked to develop a print version of a visual aid for HCPs (health care professionals) and for PwPs (patients with Parkinson's disease) that would include creative and content (messages/claims) in a mock sales aid format to be submitted to OPDP for advisory comments in order to gain feedback prior to finalizing for field use.
HCP Visual Aid for OPDP
The concept was to match the branding and design of the HCP website shown below. I also included a couple of their raw graphs we were tasked to design.
These were some examples of graph inspiration that were provided to me.
These images were sourced online for reference.
Data Design
I designed some graphs using the client’s data that were provided to us.
Spread Design
The visual aid underwent numerous evolutions.
These were the first concepts we presented to the client.
After many changes and alterations we arrived at this last iteration.
PwP Visual Aid for OPDP
These were some sample prescription drug brochures for patients the client provided to us for reference/inspiration.
Color palette and some design assets.
A few images from the client’s branded photo shoot library.
Spread Design
Like the HCP visual aid, the spread design for PwP also experienced numerous changes.
These were the first concepts we presented to the client.
After many changes and alterations we arrived at these last iterations.
